We engage with our stakeholders to listen, and to understand their insights into the issues that matter most to our communities and our business.

Partnering with people, businesses and organisations that share our interest in a sustainable future and have a stake in our business is essential for our success. Engaging with our stakeholders strengthens our relationships and helps us make better business decisions to deliver on our commitments.

Through our partnership with The Coca‑Cola Company we have access to consumer insights globally and locally, and we also make sure our partnerships and actions related to sustainable development are in synergy with theirs

­Stakeholder group How we engage
Shareholders and analysts Annual General Meetings, quarterly roadshows and results briefings, webcasts, ongoing dialogue with analysts and investors
Employees Sustainable engagement and values index surveys, quarterly CEO management calls, Annual Leadership Conference, employee communications channels such as intranet and internal social media, individual development plans, internal communications campaigns, community and active lifestyle projects, volunteerism, Employee Works Council, whistleblower hotline
Customers Regular visits, dedicated account teams, joint business planning, joint value creation initiatives, customer care centres, customer satisfaction surveys
Consumers Consumer hotlines, local websites, plant tours, research, surveys, focus groups
Suppliers Joint value creation initiatives, annual supplier conference, sustainable sourcing, Supplier Guiding Principles, packaging associations, whistleblower hotline
Governments and regulatory authorities Recycling and recovery initiatives, EU Platform for Action on Diet, Physical Activity and Health, foreign investment advisory councils, chambers of commerce
Non-governmental and intergovernmental organisations (NGOs and iGOs) Dialogue, policy work, partnerships on common issues, memberships of business and industry associations
Communities Plant visits, community meetings, partnerships on common issues, sponsorship activities, lectures at universities
The Coca‑Cola Company Day-to-day interaction as business partners, joint projects, joint business planning, functional groups on strategic issues, ‘Top-to-Top’ senior management

Every year, we ask over 360 stakeholders from the above groups to provide online feedback via our material issues survey. These surveys give our stakeholders the opportunity to prioritise our material issues based on their own interests and the relevance of these to our business.

We also ask what they think by providing open-ended questions, so they can share with us anything we might have missed or that needs more attention.

Annual stakeholder forum

Every year we bring together a group of diverse stakeholders to review our sustainability performance and to better understand their expectations for the future.

We publish a summary of the findings and make sure we learn from and put into practice the feedback we receive.

As a result of this feedback, we’re setting longer-term performance targets and increasing the focus on consumer health and sustainability in our supply chain. We’ve also made significant changes to our reporting to address stakeholder information needs: seeking a higher level of external assurance, integrating our sustainability and financial reports and consolidating issues on our materiality list to better reflect global trends.

Our 2015 forum was the first held jointly with The Coca‑Cola Company at EXPO Milan. Customers, suppliers, academics, NGOs, industry and other technical experts met to discuss our direct and indirect socio-economic impact, water and packaging related approach and progress, and comment on our most material sustainability issues.