Our business model is at the heart of everything we do. It defines the activities in which we engage, the relationships on which we depend and the outputs and outcomes we aim to achieve in order to create value for all our stakeholders – in the short, medium and long term.
Our capital
We carefully manage inputs to our business, focusing on preserving the resources available to us:
- Financial: shareholders’ equity, debt
- Manufactured: plants, warehouses, distribution centres
- Human: employees, partners
- Intellectual: brands, standards, processes, corporate reputation
- Social: communities, customers, suppliers, diverse groups of stakeholders, NGOs (Non-Governmental Organisations), IGOs (Intergovernmental Organisations), industry coalitions
- Partnering: with The Coca‑Cola Company

We add value by…
optimizing our production infrastructure continuously

broadening our distribution while gaining efficiencies through outsourcing

joining forces with our customers for flawless execution
Sharing value
We create value for our stakeholders which, in turn, builds value for our business over time.
- Employees: developing, recognising and rewarding our people secures a skilled and motivated workforce
- The Coca‑Cola Company: investing in leading brands and our business, coupled with flawless execution in production and the marketplace, ensures a fruitful partnership for years to come
- Communities and environment: enriching the lives of communities, contributing to the public good and safeguarding the environment enhances our local presence and earns the trust of communities
- Customers: supporting our trade partners to build their business provides us with diverse range of channels
- Consumers: meeting consumer needs by offering choice and quality generates revenue, contributing to the sustainability of our business
- Shareholders: delivering strong sustainable earnings and dividends establishes a supporting shareholder base