WE ARE CCHBC AND WE PROUDLY LIVE OUR CULTURE
Our purpose: WE OPEN MOMENTS THAT REFRESH US ALL.
This means we believe that true magic happens when things are open. We continuously strive to improve and refresh the way we work within CCHBC, empowering our people to deliver excellence and create meaningful experiences for consumers around the world.
Our vision is to be the LEADING 24/7 BEVERAGE PARTNER.
OUR STRATEGY
To achieve our vision, we have developed our strategy — Growth Story: Our Path to Success 2025. Beyond ambitious business plans and strong company values, our success strategy is built on five key growth pillars:
Winning in the market
We build unbeatable teams through strong partnerships with our customers, delivering excellence across every sales channel for priority consumption occasions.
The strength of our unique 24/7 portfolio
Together with our partner, The Coca-Cola Company, we offer the broadest beverage portfolio in the industry, designed to meet all consumer needs — 24 hours a day, 7 days a week.
Nurturing the potential of our people and teams
We invest in the professional development of our employees and the empowerment of our teams. By leveraging international experience, sharing knowledge, and fostering a strong organizational culture, we create opportunities for career growth and continuous development. This is why we have consistently ranked among the most desirable employers for young people over the years.
Driving growth through competitiveness and investment
We continuously transform our business, invest in innovation, and digitalize our operations to be ready for the future.
Empowering local communities and protecting the environment
Through initiatives focused on water resource preservation, waste management, and the professional empowerment of young people, we aim to reaffirm our position as a leader among companies that actively care for the communities in which they operate.
