WE PRODUCE AND SELL COCA-COLA COMPANY BEVERAGES EXCLUSIVELY ACROSS OUR 29 MARKETS
We are also partners with other companies, such as Monster Energy, Edrington, and Brown-Forman, and we distribute their products across our markets.
HOW OUR PARTNERSHIP WITH THE COCA-COLA COMPANY WORKS
The Coca-Cola Company owns, develops, and markets its brands directly to consumers. Coca-Cola HBC purchases concentrate from The Coca-Cola Company and is responsible for the production, distribution, and sale of beverages.
We work closely together to ensure we have the right portfolio for our markets and to deliver excellent and efficient execution.
We share marketing costs and responsibilities: The Coca-Cola Company focuses on consumer marketing, while we are responsible for trade marketing with our customers.