{"id":1265,"date":"2018-11-16T14:45:33","date_gmt":"2018-11-16T14:45:33","guid":{"rendered":"http:\/\/coca-colahellenickosovo.com\/odrzivo-poslovanje\/sustainability-approach-and-impact\/ceshtjet-materiale\/"},"modified":"2018-12-03T08:58:13","modified_gmt":"2018-12-03T08:58:13","slug":"materijalna-pitanja","status":"publish","type":"page","link":"http:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/","title":{"rendered":"Materijalna pitanja"},"content":{"rendered":"<p>Materijalna pitanja uklju\u010duju ekonomske, ekolo\u0161ke i socijalne rizike koji mogu uticati na na\u0161u reputaciju i sposobnost stvaranja vrednosti u kratkom, srednjem i dugoro\u010dnom roku.<\/p>\n<p>U Coca-Cola HBC-u ciljamo da razumemo i re\u0161imo probleme sa najve\u0107im uticajem na na\u0161e poslovanje i na\u0161e zajednice. Uvek tragamo za pobolj\u0161anjem na\u0161eg pristupa u identifikovanju najva\u017enijih od ovih rizika i uticaja i transparentno izve\u0161tavamo o na\u0161em pristupu i napretku u pogledu materijalnih pitanja.<\/p>\n<p>Proces materijalnosti daje uvid u na\u0161u poslovnu strategiju i osigurava da je na\u0161e integrisano i odr\u017eivo izve\u0161tavanje relevantno.<\/p>\n<p>&nbsp;<\/p>\n<p>Kako se identifikuju i daju prioritet materijalnim pitanjima<\/p>\n<p>Da bismo identifikovali klju\u010dna pitanja za na\u0161e poslovanje, pratimo spoljne trendove i kako oni uti\u010du na na\u0161u sposobnost da odr\u017eavamo odr\u017eivo poslovanje tokom vremena.<\/p>\n<p>Prioritizujemo ova pitanja zasnovana na njihovom relativnom zna\u010daju za na\u0161 biznis i za dru\u0161tvo uop\u0161te, mapirajuc\u0301i najva\u017enije godi\u0161nje u na\u0161oj matrici materijalnosti.<\/p>\n<p>Na\u0161 sistemski proces procene materijalnosti poma\u017ee nam da postavljamo prioritete u skladu sa Inicijativom za globalno izvje\u0161tavanje G4 o smernicama za izvje\u0161tavanje o odr\u017eivosti.<\/p>\n<p>Koliko je materijalno pitanje za na\u0161e poslovanje zavisi od toga kako se to odnosi na:<\/p>\n<ul>\n<li>Na\u0161a svrha, misija i poslovna strategija<\/li>\n<li>Brendovi koje proizvodimo i prodajemo<\/li>\n<li>Uticaj koji na\u0161a operacija ima na ekonomije, \u017eivotnu sredinu i dru\u0161tvo u 28 zemalja u kojima poslujemo<\/li>\n<li>Va\u017enost pitanja na\u0161im zainteresovanim stranama<\/li>\n<li>Koliko mo\u017eemo da uti\u010demo na ovo pitanje kao preduze\u0107e<\/li>\n<\/ul>\n<p><strong>U\u010denje od na\u0161ih zainteresovanih strana<\/strong><\/p>\n<p>Razumevanje potreba i interesa na\u0161ih aktera &#8211; uklju\u010duju\u0107i na\u0161e partnere, kupce, dobavlja\u010de i \u010dlanove zajednice i zaposlene &#8211; poma\u017ee nam da postavimo prioritete na na\u0161a materijalna pitanja. Ovo zauzvrat poma\u017ee da razvijemo odr\u017eive poslovne strategije, \u0161to nam omoguc\u0301ava dugoro\u010dno kreiranje vrednosti.<\/p>\n<p>Mi aktivno tra\u017eimo mi\u0161ljenja i uvid na\u0161e zainteresovane strane:<\/p>\n<ul>\n<li>Organizovanje foruma zainteresovanih strana<\/li>\n<li>Intervjuisanje klju\u010dnih internih donosilaca odluka i eksternih partnera<\/li>\n<li>Stalno anga\u017eovanje sa spoljnim akterima<\/li>\n<li>Anketiranje preko 300 na\u0161ih lidera iz svake funkcije, zemlje i Grupe, kao i vi\u0161e od 360 spoljnih zainteresovanih strana koje su nominirali na\u0161a 28 tr\u017ei\u0161ta i grupna korporativna kancelarija<\/li>\n<li>Uzimajuc\u0301i u obzir listu o materijalnim pitanjima Kompanije Coca Cola i drugih bo\u010dica, kao i drugih kompanija za proizvodnju hrane i pic\u0301a<\/li>\n<li>Slu\u0161anje povratnih informacija sa na\u0161eg Foruma za rizik Grupacije<\/li>\n<\/ul>\n<p><strong>Upravljanje materijalnosti<\/strong><\/p>\n<p>Da bi se obezbedilo dobro upravljanje, Odbor za dru\u0161tvenu odgovornost odbora direktora i Upravni odbor za odr\u017eivost, koji se sastoji od klju\u010dnih eksperata i donosilaca odluka, redovno razmatra na\u0161e prioritete u svetlu promena pitanja i o\u010dekivanja.<\/p>\n<p>Pregledamo svoja materijalna pitanja godi\u0161nje kako bismo bili sigurni da uvek odra\u017eavamo nove uvide poslovanja i zainteresovanih strana.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi se identifikujemo i fokusiramo se na pitanja koja imaju najve\u0107i uticaj na na\u0161e poslovanje i najvi\u0161e se odnose na na\u0161e zainteresovane strane.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":1211,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"page-templates\/richtext.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1265","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Materijalna pitanja - Coca-Cola Hellenic Kosova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Materijalna pitanja - Coca-Cola Hellenic Kosova\" \/>\n<meta property=\"og:description\" content=\"Mi se identifikujemo i fokusiramo se na pitanja koja imaju najve\u0107i uticaj na na\u0161e poslovanje i najvi\u0161e se odnose na na\u0161e zainteresovane strane.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/\" \/>\n<meta property=\"og:site_name\" content=\"Coca-Cola Hellenic Kosova\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-03T08:58:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/\",\"url\":\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/\",\"name\":\"Materijalna pitanja - Coca-Cola Hellenic Kosova\",\"isPartOf\":{\"@id\":\"http:\/\/coca-colahellenickosovo.com\/en\/#website\"},\"datePublished\":\"2018-11-16T14:45:33+00:00\",\"dateModified\":\"2018-12-03T08:58:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/coca-colahellenickosovo.com\/sr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Odr\u017eivo poslovanje\",\"item\":\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pristup i uticaj odr\u017eivog poslovanja\",\"item\":\"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Materijalna pitanja\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/coca-colahellenickosovo.com\/en\/#website\",\"url\":\"http:\/\/coca-colahellenickosovo.com\/en\/\",\"name\":\"Coca-Cola Hellenic Kosova\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/coca-colahellenickosovo.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/coca-colahellenickosovo.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/coca-colahellenickosovo.com\/en\/#organization\",\"name\":\"Coca-Cola Hellenic Kosova\",\"url\":\"http:\/\/coca-colahellenickosovo.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"http:\/\/coca-colahellenickosovo.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/coca-colahellenickosovo.com\/wp-content\/uploads\/2025\/03\/bb4dd3b6-2375-4f01-a767-4fb2967ec63a.jpeg\",\"contentUrl\":\"http:\/\/coca-colahellenickosovo.com\/wp-content\/uploads\/2025\/03\/bb4dd3b6-2375-4f01-a767-4fb2967ec63a.jpeg\",\"width\":750,\"height\":230,\"caption\":\"Coca-Cola Hellenic Kosova\"},\"image\":{\"@id\":\"http:\/\/coca-colahellenickosovo.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Materijalna pitanja - Coca-Cola Hellenic Kosova","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/","og_locale":"sr_RS","og_type":"article","og_title":"Materijalna pitanja - Coca-Cola Hellenic Kosova","og_description":"Mi se identifikujemo i fokusiramo se na pitanja koja imaju najve\u0107i uticaj na na\u0161e poslovanje i najvi\u0161e se odnose na na\u0161e zainteresovane strane.","og_url":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/","og_site_name":"Coca-Cola Hellenic Kosova","article_modified_time":"2018-12-03T08:58:13+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"2 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/","url":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/","name":"Materijalna pitanja - Coca-Cola Hellenic Kosova","isPartOf":{"@id":"http:\/\/coca-colahellenickosovo.com\/en\/#website"},"datePublished":"2018-11-16T14:45:33+00:00","dateModified":"2018-12-03T08:58:13+00:00","breadcrumb":{"@id":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/materijalna-pitanja\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/coca-colahellenickosovo.com\/sr\/"},{"@type":"ListItem","position":2,"name":"Odr\u017eivo poslovanje","item":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/"},{"@type":"ListItem","position":3,"name":"Pristup i uticaj odr\u017eivog poslovanja","item":"https:\/\/coca-colahellenickosovo.com\/sr\/odrzivo-poslovanje\/sustainability-approach-and-impact\/"},{"@type":"ListItem","position":4,"name":"Materijalna pitanja"}]},{"@type":"WebSite","@id":"http:\/\/coca-colahellenickosovo.com\/en\/#website","url":"http:\/\/coca-colahellenickosovo.com\/en\/","name":"Coca-Cola Hellenic Kosova","description":"","publisher":{"@id":"http:\/\/coca-colahellenickosovo.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/coca-colahellenickosovo.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"http:\/\/coca-colahellenickosovo.com\/en\/#organization","name":"Coca-Cola Hellenic Kosova","url":"http:\/\/coca-colahellenickosovo.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"http:\/\/coca-colahellenickosovo.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/coca-colahellenickosovo.com\/wp-content\/uploads\/2025\/03\/bb4dd3b6-2375-4f01-a767-4fb2967ec63a.jpeg","contentUrl":"http:\/\/coca-colahellenickosovo.com\/wp-content\/uploads\/2025\/03\/bb4dd3b6-2375-4f01-a767-4fb2967ec63a.jpeg","width":750,"height":230,"caption":"Coca-Cola Hellenic Kosova"},"image":{"@id":"http:\/\/coca-colahellenickosovo.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/pages\/1265\/"}],"collection":[{"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/users\/9\/"}],"replies":[{"embeddable":true,"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/comments\/?post=1265"}],"version-history":[{"count":3,"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/pages\/1265\/revisions\/"}],"predecessor-version":[{"id":2380,"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/pages\/1265\/revisions\/2380\/"}],"up":[{"embeddable":true,"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/pages\/1211\/"}],"wp:attachment":[{"href":"http:\/\/coca-colahellenickosovo.com\/sr\/wp-json\/wp\/v2\/media\/?parent=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}